Elena Di Gianfilippo

Presentation of an advertising campaign of a new product idea signed “Dove.” The main goal of this campaign is to present a new approach to the hair care industry that addresses the problem of plastic waste in a direct and efficient way.

Proposed co-branding between two companies:  Amedei Toscana, a luxury chocolate brand  and  China Clementi, which operates in the niche sector of liqueurs.

FAY ARCHIVE PROJECT Marketing Media Plan ” A story of contemporary and sustainable vintage style”

New challenge with Pantene, launch of new product on the market. Through a thorough examination of market trends, consumer behaviour and branding opportunities.

Behavioral analysis on the phenomenon of cigarette pollution Analysis Seeking solutions to counter the behavioral phenomenon of cigarette pollution by focusing on four bias: social pressure, action intention gap, availability and framing.